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Dealers' Choice Survey Report

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A new record, this year more than 1,800 dealer votes were cast in OFDA’s Dealers' Choice Survey. Modeled after the late Dealer Manufacturer Satisfaction Index (DMSI) survey of aligned manufacturers, the Dealers' Choice Survey gives office furniture dealers of all sizes—whether aligned or non-aligned —the opportunity to vote on their satisfaction level for their top-volume unaligned supplier in any or all six recognized BIFMA product categories: Systems/Workstations, Seating, Casegoods, Tables, Filing and Storage.

The survey features a series of 45 comprehensive questions in six different performance areas: Service & Support, Training, Product Lines, Sales & Marketing, Management and Technology. OFDA established this annual dealer poll as a constructive tool to help improve dealer/manufacturer communications and relations. The value of the DCA survey results is clear:
  • Manufacturers can use the information contained in the report to target areas for improvement as well as highlight areas of strength to dealers. By responding to dealer issues and building dealer loyalty, manufacturers will ultimately help their own sales initiatives.
  • For dealers, the survey offers a high-level perspective of the comparative performance of industry manufacturers in areas that dealers typically consider to be most important. This allows dealers to consider the potential benefits of forming new relationships or strengthening them with the industry’s highest performing manufacturers as a means to further elevate their marketplace success.
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