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State of the Office Products Dealer Industry Survey
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A Survey of U.S. Office Products Dealership principals and their sales representatives  shows that while almost half of office products dealers have done away with retail; more than 36 percent of dealers continue to maintain a retail presence. In addition, 70 percent of office products dealerships responding conduct business from a single location.

These finding are among those found in the NOPA’s newly released State of the Office Products Dealer Industry Report. Conducted over the summer, the survey was divided into two sections – one survey for an executive representative of an office products dealership and the other geared toward dealership sales executives.

In an effort to get an accurate accounting of the office products dealer industry, the survey asked dealers to “Stand Up & Be Counted,” and is the first of a benchmarking initiative being undertaken by NOPA's parent association, the Independent Office Products & Furniture Dealers Association (IOPFDA). In addition, all the major office products industry wholesalers and buying groups offered their dealer lists for analysis in the hopes of coming up with accurate representation of the number of office products dealers are in the United States.

“These results offer a glimpse into the industry as not only a group of dealers but as a group of small businesses,” said Mike Tucker, chairman of the IOPFDA and President of George W. Allen Co., a Baltimore-based office products dealership. “The data from these surveys will help NOPA to better represent the dealers’ interests when we lobby for fairness in contracting, when we discuss new programs and when we work with other groups dedicated to small business development.

The full report offers a full accounting of the number of dealers and answers to important dealer questions including:

•    In terms of sales, how much of the office product market are dealers responsible for?
•    What is the average size of today’s dealerships?
•    How many people are employed in dealerships across the United States?
•    What is the size of the average dealer customer and how much is a typical order?
•    How long is a typical Sales Cycle?


The survey is available to NOPA association members for download FREE and to non-members for $99.

Members can download a copy by clicking HERE and entering your username (typically your email address) and password.


Non-members can get more details and  fill out an order form by clicking HERE.

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